Apple’s Font: San Francisco
San Francisco (SF) is the system font on all Apple platforms, with SF Pro variant in macOS. Using the system font ensures legibility and consistency with apps across Apple platforms.
Prada’s Font: Modern Serif
The Prada logo features a bespoke modern serif font, bold, iconic, and distinctive. Univers all caps is used for the main navigation menu, with body copy in Source Sans Pro.
Google’s Font: Roboto
Google’s in-house Roboto font is clean, stylish, and smart, used in Android, Chrome OS, and Google’s Material Design system.
Fonts Identifier Tools: Fontanello and WhatFont
- Fontanello:
- Install the Fontanello add-on for Mozilla Firefox or Google Chrome.
- Allow Fontanello access to website data.
- WhatFont:
- Add the Google Chrome or Safari extension.
- Visit the website and click on the WhatFont extension to discover the fonts being used.