Creating an Opt-In Page
To create the optimal landing page, include the following components:
- Headline.
- Subheadline.
- Lead magnet.
- Landing page copy.
- Social proof.
- Signature format.
- Call to action.
Components of an Opt-In Page
A registration page has three essential components:
- A headline that outlines the main benefits of downloading your lead magnet or subscribing to your email list.
- An opt-in form requesting the potential customer’s email address.
- A call to action explaining to potential customers what they should do next.
Conversion Rates for Opt-In Pages
- Generally, the conversion rate of an email opt-in landing page is around 5%-15%.
- Successful companies have a conversion rate of about 20-25%.
- The richest variety achieves conversion rates above thirty percent.
Understanding Opt-Ins
An opt-in is a way for Internet consumers to allow third parties to contact them for further information after showing interest in a particular product or service.