Is opt-in page the same as landing page?


Creating an Opt-In Page

To create the optimal landing page, include the following components:

  • Headline.
  • Subheadline.
  • Lead magnet.
  • Landing page copy.
  • Social proof.
  • Signature format.
  • Call to action.

Components of an Opt-In Page

A registration page has three essential components:

  1. A headline that outlines the main benefits of downloading your lead magnet or subscribing to your email list.
  2. An opt-in form requesting the potential customer’s email address.
  3. A call to action explaining to potential customers what they should do next.

Conversion Rates for Opt-In Pages

  • Generally, the conversion rate of an email opt-in landing page is around 5%-15%.
  • Successful companies have a conversion rate of about 20-25%.
  • The richest variety achieves conversion rates above thirty percent.

Understanding Opt-Ins

An opt-in is a way for Internet consumers to allow third parties to contact them for further information after showing interest in a particular product or service.

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