A Significant Portion of SEO Work
A significant portion of SEO work involves on-page efforts, ensuring that a web site’s content, tags and titles are relevant and helpful. Anything that an SEO does to enhance and optimize a page is easily categorized as owned media. Today’s SEOs can make the case that the placements they gain are earned media.
Cost of SEO Services
Is SEO free of cost? The average cost for project-based SEO services ranges from $1,000 to $1 million and up. Smaller companies using local SEO could spend roughly $1,000 a month per project. Larger, enterprise-level companies can expect to pay millions of dollars a month.
Essential Skills in Digital Marketing
7 Essential Skills Every Digital Marketer Needs to Know:
- Video Marketing.
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM).
- Content Marketing.
- Data / Analytics.
- Understand Design Thinking & Planning.
- Be Tech Savvy.
- Be Persuasive.
- Highlight Your Unusual Skills.
Ways to Learn Digital Marketing
Different ways to learn Digital Marketing:
- Enroll in paid digital marketing courses.
- Read digital marketing books.
- Read digital marketing blogs.
- Watch videos on YouTube.
- Do an internship.
- Follow influencers on social media.
- Listen to a digital marketing podcast.
- Watch webinars.
Types of Digital Marketing
Types of Digital Marketing:
- Search Engine Optimization (SEO)
- Pay-per-Click (PPC)
- Social Media Marketing.
- Content Marketing.
- Email Marketing.
- Mobile Marketing.
- Marketing Analytics.
- Affiliate Marketing.
Online Platforms
Examples of successful digital platforms are:
- Social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
- Knowledge platforms like StackOverflow, Quora, and Yahoo! Answers.
- Media sharing platforms like YouTube, Spotify, and Vimeo.
- Service-oriented platforms like Uber, Airbnb, and GrubHub.