Gufosaggio
How to get more downloads on my Android news app
App store optimization (ASO) is your best bet to gain low-cost app exposure, resulting in boosted app downloads, a higher number of quality users, and increased revenue. To explain briefly and concisely: ASO is the process of increasing the visibility of a mobile app in an app store through various tactics. Considering the ranking algorithm in Play Store, I consider the following as the major ranking factors , categorized into 2 groups.
- Pre release ASO
- Post release ASO
Pre Release ASO
- Logo
- Screen shots
- Category
- Demo Video
- Targeted keywords
- Title and Description
- Social Profiles
- Localization
Post release ASO:
- Number of ratings and Reviews
- Quality of ratings ratings and Reviews
- Number of installs & uninstalls
- Download growth: last 30 days
- App usage frequency
- Back links : pages linking to your app page
- Social Presence
- App Website / Landing Page
In this post, I will look into the basics of app store optimization. The items mentioned above may not cover the entire list, but it is good enough to make a positive impact of the app in store. From my past experience, I can clearly say that getting the basics right is one of the most important step to get your app on top.
You can read the full post here
A Simple Guide to App store optimization — ASO Basics in Play Store
