Competitors of Starbucks
Direct: Potential, indirect, future, and replacement.
Indirect Competitors: Starbucks’ competitors include:
- Costa Coffee
- McDonald’s
- Dunkin’ Donuts
- Day of Coffee
- McDonald’s Kansas Fried Chicken (KFC)
Weaknesses of Starbucks
- Expensive products
- Various costs for supply
- Product imitation
- Avoiding European taxes
- Most products follow general standards
Starbucks’ Competitive Advantage
Starbucks has a competitive advantage based on its product differentiation strategy in 2022. Strategies include the "Third Place" concept, high-quality products, continuous innovation, and technology use to engage customers.
Why Starbucks Failed in Australia
Starbucks’ unsuccessful expansion in Australia attributed to local coffee culture, growth speed, and lack of adaptation effort compared to its success in other developed nations.
Starbucks Controversy
The history of Starbucks has a connection to Satanism, with traditional associations of sirens in Starbucks logos to Satanism as ancient beliefs link sirens to disappeared prostitutes held by the devil.
Impact on Weight
Regular Starbucks drinks can potentially lead to weight gain due to calorie content, in contrast to plain espresso or black coffee that are low in calories and can be consumed without affecting weight.