Creating an Opt-In with Mailchimp
Follow these steps to choose opt-in settings for multiple audiences:
- Navigate to the audience list.
- Click on the Opt-In Settings button.
- Check the box next to each audience you want to use double opt-in for.
- Do not check the boxes next to audiences you want to be single opt-in.
- Click Save.
Writing a Thank-You Page
Some suggestions for thank-you pages (to increase engagement and conversions) are highly appreciated:
- Thanks or Confirmation
- Provide clear instructions
- Retain the value of the initial offer
- Recommend other articles or resources
- Add social sharing buttons
- Invite them to follow you on social media
- Include a referral bonus
- Include social proof
Meaning of Double Opt-In
The double opt-in method requires a confirmation step after initial signup. The contact receives an email to confirm their subscription and must click a link to verify.
Crafting an Opt-In Message
When crafting a text opt-in, consider the following guidelines:
- Text TCPA opt-ins must obtain authorization before sending any messages.
- Include your company name.
- Offer a coupon or value proposition.
- Consider the frequency of messages sent per month.
- Disclose any carrier costs and fees.
- Provide an option to ask for help or choose not to receive further messages.
Understanding Opt-In Campaigns
An opt-in campaign requires recipients to take action, such as filling out a form, to receive something like a newsletter. Recipients must actively agree to the terms.
Managing Opt-In Campaigns
To increase email opt-ins and expand your customer base, consider the following strategies:
- Utilize lead generation strategies.
- Implement exit intent pop-ups.
- Create compelling CTA offers.
- Advertise lead ads on Facebook to engage social media users.