Blackletter Typeface
Blackletter is the oldest typeface style that still has significant echoes in modern type. It emerged in Europe in the middle ages (around 1150 AD) and stuck around well into the 17th century – especially in Germany.
Font in the Pepsi Logo
The font used in the Pepsi logo is ""Pepsi Light"" by Gerard Huerta.
Main Font Categories
Typefaces can be divided into two main categories: serif and sans serif.
Serif Fonts
Serif fonts are typefaces that have serifs, which are extra strokes on the ends of their letterforms.
Typeface vs. Typestyle
The difference between typeface and typestyle is that typeface refers to a group of characters, letters, and numbers that share the same design.
Top 5 Fonts
The top 5 fonts appear in order of popularity:
- Helvetica
- Calibri
- Futura
- Garamond
- Times New Roman
Good Font for a Logo
Helvetica is probably the most ubiquitous font ever, especially when it comes to branding. Helvetica Now is a pure classic Swiss typeface redesigned for modern use.