What are good metrics to collect for mobile app analytics?

Questions that come into your mind

• Is the mobile app doing well?
• What metrics should I focus on to measure it?

Following key metrics that are important to be tracked and analyzed time and again to help us understand “How the users are interacting with the app and why?“

• Active Users
  • Daily Active Users (DAUs)
  • Monthly Active Users (MAUs)
  • Stickiness Ratio: DAU/MAU
• Daily Sessions per DAUs
  • Total Sessions
  • Average Sessions
• Screen Reports
  • Screen Flows
  • Exit Percentage
• Retention Rate
  • Day 1, Day 2,..Day 30
• App Events Reports
  • Events Tracking
  • Events Attribute Tracking
• Revenue Reports
  • Total Revenue
  • Total Paying User
  • Average Revenue Per User (ARPU)
  • Average Revenue Per Paying User (ARPPU)
• Metrics for Customer Satisfaction
  • In-app Ratings
  • Net Promoter Score (NPS)
  • In-app Feedback
• App Performance Metrics
  • Crash Log

Other than the above reports, Funnels show the sequence of user flows on your own custom conversion events. By tracking your users through this funnel model, you can see how many steps a user has to take to reach that conversion point.

It will take a reasonable amount of time and thought to go into how we're going to set up and monitor these metrics. I will recommend Upshot.ai where we work with your team to identify and set up key metrics and monitor the same to provide you key insights which in turn help you to serve better to end customers.

Feel free to reach to me for furthermore information